About Us
Neuroscience approach in marketing research
Our main motivation for building COBELab was to introduce neuroscience techniques into the field of marketing research.
We do not want to challenge traditional research methods such as interviews, questionnaires or observations, but to support them with outputs from neurotechnologies.
Given the affiliation of our laboratory with a Czech public university, the core of our outputs is a combination of student theses, primary research and applied research carried out in collaboration with other institutions.
Our team
Ing. Stanislav Mokrý, Ph.D.
