{"id":134,"date":"2025-04-18T15:55:43","date_gmt":"2025-04-18T13:55:43","guid":{"rendered":"https:\/\/cobelab.cz\/about-us\/"},"modified":"2026-04-23T08:03:21","modified_gmt":"2026-04-23T06:03:21","slug":"o-nas","status":"publish","type":"page","link":"https:\/\/cobelab.cz\/en\/o-nas\/","title":{"rendered":"About Us"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"134\" class=\"elementor elementor-134\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00a0f4d animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"00a0f4d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0e3c4f3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"0e3c4f3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef463dc elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ef463dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About Us<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bf0b18 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"1bf0b18\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2751751 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2751751\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10f3965 elementor-widget elementor-widget-heading\" data-id=\"10f3965\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Neuroscience approach in marketing research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac788f9 elementor-widget elementor-widget-text-editor\" data-id=\"ac788f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"94\" data-end=\"353\">Our main motivation for building COBELab was to introduce neuroscience techniques into the field of marketing research.\u00a0<\/p><p class=\"\" data-start=\"94\" data-end=\"353\">We do not want to challenge traditional research methods such as interviews, questionnaires or observations, but to support them with outputs from neurotechnologies.<\/p><p class=\"\" data-start=\"94\" data-end=\"353\">Given the affiliation of our laboratory with a Czech public university, the core of our outputs is a combination of student theses, primary research and applied research carried out in collaboration with other institutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bd1114 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5bd1114\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b061e5 elementor-widget elementor-widget-image\" data-id=\"6b061e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/cobelab.cz\/wp-content\/uploads\/2025\/04\/82638250_3398533633555241_3677031315829424128_n.png\" class=\"attachment-large size-large wp-image-2014\" alt=\"\" srcset=\"https:\/\/cobelab.cz\/wp-content\/uploads\/2025\/04\/82638250_3398533633555241_3677031315829424128_n.png 800w, https:\/\/cobelab.cz\/wp-content\/uploads\/2025\/04\/82638250_3398533633555241_3677031315829424128_n-300x200.png 300w, https:\/\/cobelab.cz\/wp-content\/uploads\/2025\/04\/82638250_3398533633555241_3677031315829424128_n-768x513.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc07762 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"cc07762\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8aa753f elementor-widget elementor-widget-heading\" data-id=\"8aa753f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8d22ff e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b8d22ff\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e80d59b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"e80d59b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bb767b elementor-widget elementor-widget-image\" data-id=\"8bb767b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/is.mendelu.cz\/lide\/clovek.pl?id=3765;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cobelab.cz\/wp-content\/uploads\/2025\/04\/consumerlab-stanislav-mokry.jpg\" class=\"attachment-large size-large wp-image-2009\" alt=\"\" srcset=\"https:\/\/cobelab.cz\/wp-content\/uploads\/2025\/04\/consumerlab-stanislav-mokry.jpg 500w, https:\/\/cobelab.cz\/wp-content\/uploads\/2025\/04\/consumerlab-stanislav-mokry-300x300.jpg 300w, https:\/\/cobelab.cz\/wp-content\/uploads\/2025\/04\/consumerlab-stanislav-mokry-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dac5d97 elementor-widget elementor-widget-heading\" data-id=\"dac5d97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ing. Stanislav Mokr\u00fd, Ph.D.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b28d0b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"0b28d0b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3da527d elementor-widget elementor-widget-image\" data-id=\"3da527d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/is.mendelu.cz\/lide\/clovek.pl?id=73543;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cobelab.cz\/wp-content\/uploads\/2025\/04\/consumerlab-michal-psurny.jpg\" class=\"attachment-large size-large wp-image-2008\" alt=\"\" srcset=\"https:\/\/cobelab.cz\/wp-content\/uploads\/2025\/04\/consumerlab-michal-psurny.jpg 500w, https:\/\/cobelab.cz\/wp-content\/uploads\/2025\/04\/consumerlab-michal-psurny-300x300.jpg 300w, https:\/\/cobelab.cz\/wp-content\/uploads\/2025\/04\/consumerlab-michal-psurny-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e45201a elementor-widget elementor-widget-heading\" data-id=\"e45201a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ing. Michal P\u0161urn\u00fd, Ph.D.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O n\u00e1s Neurov\u011bdn\u00ed p\u0159\u00edstup v marketingov\u00e9m v\u00fdzkumu Na\u0161\u00ed hlavn\u00ed motivac\u00ed k vybudov\u00e1n\u00ed laborato\u0159e COBELab bylo zav\u00e9st neurov\u011bdn\u00ed techniky do oblasti marketingov\u00e9ho v\u00fdzkumu.\u00a0 Nechceme zpochyb\u0148ovat tradi\u010dn\u00ed v\u00fdzkumn\u00e9 metody, jako jsou rozhovory, dotazn\u00edky \u010di pozorov\u00e1n\u00ed, ale podpo\u0159it je v\u00fdstupy z neurotechnologi\u00ed. S ohledem na p\u0159\u00edslu\u0161nost na\u0161\u00ed laborato\u0159e k \u010desk\u00e9 ve\u0159ejn\u00e9 vysok\u00e9 \u0161kole tvo\u0159\u00ed j\u00e1dro na\u0161ich v\u00fdstup\u016f kombinace studentsk\u00fdch z\u00e1v\u011bre\u010dn\u00fdch prac\u00ed, prim\u00e1rn\u00edho v\u00fdzkumu a aplikovan\u00e9ho v\u00fdzkumu realizovan\u00e9ho ve spolupr\u00e1ci s dal\u0161\u00edmi institucemi. N\u00e1\u0161 t\u00fdm Ing. Stanislav Mokr\u00fd, Ph.D. Ing. Michal P\u0161urn\u00fd, Ph.D.<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-134","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cobelab.cz\/en\/wp-json\/wp\/v2\/pages\/134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cobelab.cz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cobelab.cz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cobelab.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cobelab.cz\/en\/wp-json\/wp\/v2\/comments?post=134"}],"version-history":[{"count":51,"href":"https:\/\/cobelab.cz\/en\/wp-json\/wp\/v2\/pages\/134\/revisions"}],"predecessor-version":[{"id":2530,"href":"https:\/\/cobelab.cz\/en\/wp-json\/wp\/v2\/pages\/134\/revisions\/2530"}],"wp:attachment":[{"href":"https:\/\/cobelab.cz\/en\/wp-json\/wp\/v2\/media?parent=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}